Used Books Etc. was closing with an incredible sale, but without any advertising, not many people knew about it. Proactively, we asked to create some awareness for them, and they were pleased we did

Results: The campaign drew in big numbers, just about everything was sold. The campaign was also published in Lurzer's Archive Magazine.

This was an 18 month marathon. New ideas had to be shared and sold daily (to Samsung / Cheil HQ, North America and Canada). Plus, all creative had to be integrated into a larger thematic platform created and produced by Cheil HQ, and conform to all of the IOC standards. What a work-out!

Results: Samsung had a massive presence at the games, and the campaign was very well received and recognized internally. More importantly, brand scores went up and we got to hang out with Jarome Iginla & Hayley Wickenheiser in Calgary!

After struggling for a few years trying to break into the heavy hitting Home Appliance (HA) market in Canada, the HA division of Samsung decided to create an ad campaign that would help spread the word about their beautifully designed technology and inform Canadians that Samsung made more than just TVs.

Results: After the House & Home magazine print, retail, online and sales support campaign had ran, sales increased by 83%. As a result, the division had reached a milestone of $10 million/month sales goal.

If there’s one thing you’ll discover when working on a United Way project, is that they help A LOT of people. Fortunately, this campaign helped give a bit back to their organization

Results: After the campaign’s first year, donations had doubled, and continued to increase for the next two years it ran. The campaign also received two Silver Cassies Awards.

This tongue-in-cheek styled campaign was activated at the 2011 Telus World Ski & SB Festival in Whistler, B.C. and malls across Canada. We nabbed people using 3G devices and have them pose for their mug shot.

Results: With a chance to win ‘$4G’s, a brand new Samsung 4G Smartphone and of course having a mug-shot on Facebook, thousands of people joined the contest and connected with Samsung online and at Telus stores.

This premium product needed a sales tool and material that appeared just as premium.

Results: The Advisors were thrilled with the branding and regal quality of the piece, which helped get the program off to a great start.

With mobile advertising growing by the text, Sympatico created an initiative to help their media partners promote the value of this new medium. Lots of information needed to be delivered, it had to be intuitive and it had to be something that a media person would hold on to.

Results: The Sympatico clients were thrilled with the creative and they got some great feedback from their media partners. They said the piece was fun, informative and easy to share with clients. Check, check and check!

In an effort to appeal to more Canadians, Hankook became the official tire of Hockey Canada. To activate this sponsorship, we created the first ‘Practice like the Pros’ event, where Hockey Hall of Fame’s Paul Coffey and Angela James would share tips and insights with a class of kids to help improve their game.

Results: Online banners, social media and email blasts with PDF posters were the main tools used to attract hundreds of little hockey pros, 30 of which were selected. The post-video helped share the experience on the Hankook website and YouTube channel to promote next years event.

Trindent is a consulting firm that was in need of a new look and feel. Since they naturally have a six pillar process that helps highlight a company’s strengths, we made that the main focus to all messaging.

Results: Origami became the ideal metaphor to highlight Trindent’s process. We created origami animals, and designated an animal to each pillar, matching their characteristics. This theme was carried into all of the design elements, including the logo. The clients are very excited about their new identity.

Samsung wanted a cohesive campaign that showcased all of their devices and demonstrated how they have ‘the right device for everyone’. Whether you’re into music, texting, photography, social media, or for those who prefer a flip, side-slide, bar or smartphone, Samsung has it.

Results: BAS scores increased by 25%+ and both the Cinema and TFC videos received a lot of praise and recognition within the industry.